Jan 25, 2023
Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome.
Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey.
In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one.
In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down.
0:02:00 How to Improve Your CTAs by 202%: A Step-by-Step Guide
0:03:35 "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media"
0:08:41 "Creating Free Offers to Increase Social Media Advertising Performance"
0:10:18 Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast
Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out.
And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that.
Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return.
Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs.
And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.