Preview Mode Links will not work in preview mode

The Dark Horse Entrepreneur | Parent Side Hustles & Digital Marketing Strategies

Mar 22, 2023

In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results.

Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media.

Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement. 


Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier.


The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content.

By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don't leave me just yet. In our next episode, we're going to be discussing the importance of SEO yeah. Search engine optimization.

Now, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them Ctas and determine which one is the best. And once you have figure out which one's the best, then you make that one your primary. And then you add another one. And then you change one thing.

Okay? So before launching any digital marketing campaign of any type, it's important to set clear Achievable goals and objectives. Now, whether you're looking to generate leads, whether you're looking to increase sales, whether you're looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to help you determine the best approach in your campaign.. Grab your analytics tools. Make sure they're set up. Maybe it's Google Analytics. Maybe it's Facebook Insights. Twitter analytics. All of these can help you drive, track what's going on, track your website traffic, track your engagement rates, or any other key metrics that you need to monitor to reach the goal that you've set right. Use any of these tools. Use all of these tools to monitor the success of your campaign.

Respond. Yeah. When they leave a comment, respond. Right. When they message you and messenger respond. Responding to comments and messages on social media is essential for showing your audience that you give a damn. Right. That you value their feedback and their opinions. Respond as promptly as possible and as thoughtfully as possible to the comments and the messages. Right? That's don't just copy and paste bullshit. How does that not aim to provide helpful information and helpful and heart centered responses?

And then finally, and I've done this one before, brand ambassadors. Now, brand ambassadors are the influencers who kind of represent the brand on an ongoing basis. They attend events, they participate in product launches, they help create content on your behalf for your brand, or they act almost as this spokesperson of the brand. You see a lot of that out there, folks wearing other folks'gear and what have you. That helps show that influencer marketing is a powerful way to reach new audiences and promote your brand on social media. By choosing the right influencers and collaborating on content using and remember to use those micro influencers too. Don't always have to be the big guys. Measure results and build those relationships. You can create a super successful influencer campaign, drive engagement, and promote your brand. Now, we got two more here, right?

Again, some of the metrics you want to look at are engagement rates, follower growth and website traffic to determine whether or not these folks are working or not. And then finally build relationships. Man, a relationship is going to build your sales a lot faster than anything else. So build relationships with influencers to create a long term success. Engaging with influencers by liking and commenting on their posts, sharing their content, and then inviting them into events or product launches that you have going on.



When choosing influencers, it's really important to consider their audience, their engagement rate, and their alignment with your brands. Looking for influencers that have a genuine connection with their audience and aligned with your brand's value. And messaging is something you really want to look for. Before you say, hey, do you want to partner together with something because you might be getting folks into your following that really just end up being dead weight and end up leaving later on. Collaborate on Content collaborating with influencers on content is a great way to showcase your products and your services and again reach those new audiences. This could include some sponsored posts, some sponsored videos or stories that showcase your brands or products.

There you go. And give folks a behind the scene peak. Use that in your content. Behind the scenes content gives your audience kind of this peek behind the curtain into your brand, into your mind, into your world. This is a great way to showcase your personality, your brand's personality, and really connect with your audience on a whole nother level. All right, so what are we talking about? Creating this engaging content again, is essential for building your following, driving your engagement on social media. So by knowing your audience and using visuals, keeping it short and sweet, providing value, using storytelling, and being consistent, you can create content that resonates with your audience that will help you drive that engagement.


This includes providing tips, providing advice, giving industry insights, showcasing your customers success stories, showcasing their problems, showcasing some potential solutions, showcasing that, you know what, the pain points that they're having out there. And here's some ways to solve it. Give them the farm. Give it all away for free. Here's the thing. If you give it all away for free, 99.8% of the people are not going to take action.. They're going to need you to step in and help them. It's just facts and tell you what it is. Now, there is a small percentage of folks that will take your advice and integrate it into their life and go, oh, my God, it worked. Thank you so much. Which almost provide you with proof, social proof right there. Use storytelling. Storytelling is a powerful way to connect with your audience and create this emotional content, right? This emotional connection with them. They're like, even if they don't relate directly to the story, I'm leaning into the microphone so you'll hear me better.


Talk about Facebook. With their 2.8 billion active monthly users, facebook is one of the most popular social media platforms out there. It's a great platform for businesses that want to build a loyal following and promote their brand more often through targeted ads. Right? Again, they don't have to be very expensive. We can talk Instagram, as I mentioned earlier, very visual platform, popular amongst a younger crowd, and I say younger than me. You can see the gray beard here, right? It's a great platform for businesses that want to showcase their products or services through images and videos.


[0:00:00] "Maximizing Social Media for Your Business: Tips and Strategies for Creating Engaging Content and Measuring Results"
[0:02:58] "Maximizing Your Social Media Marketing Strategy: Key Points to Consider"
[0:07:17] Choosing the Right Social Media Platforms for Your Business: Factors to Consider and Examples
[0:11:24] Choosing the Right Social Media Platform and Creating Engaging Content for Business Success
[0:13:21] Tips for Creating Content that Resonates with Your Audience: A Conversation with a Professional Writer
[0:15:23] Tips for Creating Engaging Content: A Conversation with Joe Graham
[0:19:04] Tips for Creating Engaging Content and Leveraging Influencer Marketing on Social Media
[0:20:33] Tips for Successful Influencer Marketing and Paid Advertising on Social Media
[0:26:10] Steps to Follow for a Successful Paid Advertising Campaign
[0:28:16] Tips for Creating and Measuring the Effectiveness of Paid Advertising Campaigns and Engaging with Your Audience
[0:29:55] Tips for Engaging with Your Audience on Social Media
[0:33:25] Tips for Effective Social Media Marketing and Measuring Results
[0:35:27] Tips for Monitoring and Improving the Success of Your Marketing Campaigns
[0:36:56] Podcast Episode: Leveraging the Power of Social Media Marketing for Business Growth


#digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #socialmediamarketing #socialmediamarketingcourse #socialmedia marketingstrategy #howtodosocialmediamarketing #socialmediamarketingforbeginners #socialmedia