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The Dark Horse Entrepreneur | Parent Side Hustles & Digital Marketing Strategies


Jan 23, 2023

This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be.

Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story.

Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business.

Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others.

TIMESTAMPS

0:00:00   "Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire"

0:02:13   Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance

0:04:28   Interview with Nick and Karen: Founders of Cuddle Cows

0:06:02   Heading: Reflection on a Journey of Hospitalization and Recovery

0:07:52   Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa

0:11:51   Conversation with Nick and Sarah about Starting a Business and Living with an AVM

0:16:59   Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues

0:18:38   Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery

0:20:11   Heading: Reflection on Overcoming Adversity and Finding Purpose

0:22:07   Conversation with Karen and Nick about Starting a Blanket Business

0:25:50   Conversation Summary: Navigating Sales Tax as a Small Business Owner

0:27:24   Conversation Summary: Starting a Business with Limited Knowledge

0:29:33   Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury

0:31:14   "Entrepreneurial Journey: Nick and Karen's Experience with CuddleCowCompany.com"

0:34:05   Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business

0:38:28   Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts

0:40:02   Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem

0:44:47   Discussion on the Evolution of Marketing Strategies

0:46:40   Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads

0:48:11   Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success

 

HIGHLIGHTS

Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I'm like you.

But spinal cord injury is just kind of an underfunded area where there's not a lot of funds going towards that. But actually, in the last year or so, there's actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA.

 

And that's the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don't know, that's one of my passions.

 

And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I'm going to put all your links, the Facebook link, the TikTok link is going to be down there.

 

And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden.

https://DarkHorseSchooling.com/